The intent of our corporate identity redesign was to make it look fresh, modern and appealing to young people. At the same time we wanted to build on elements from the old CI that we liked – for example the cloud shape of the logo – so that people will still recognize the brand.
The redesign makes the Gasparini products look appealing and still communicate the tradition of the company and quality of their products.

In collaboration with Simon Mader and Stefan Cecere.